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🔍 Digital Marketing
🏢 Company: Smart Marketer👥 11-50Communities
- 3+ years of experience in digital marketing, including email marketing, paid media buying, and content strategy.
- Strong analytical and data-driven mindset to optimize marketing campaigns.
- Proven ability to manage email automation, media buying, and content production in a fast-paced environment.
- Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buying tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics), and content management systems.
- Excellent written and verbal communication skills with the ability to work cross-functionally.
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
- Comfortable working remotely and collaborating via Slack, Zoom, and other digital tools.
- Able to manage network of influencers and content creators and coordinate content creation campaigns via text/email/social
- Proficient in Excel (formulas, pivot tables, analysis)
- Able to manage scope, duration, cost, resources and risks of assigned projects
- Build, manage, and optimize email marketing infrastructure.
- Set up, test, and maintain automated email campaigns.
- Monitor email performance, ensuring deliverability and engagement.
- Conduct quarterly deliverability audits and list hygiene.
- Develop monetization campaign maps, including repeat purchase and customer engagement campaigns.
- Analyze email data, provide insights, and execute split tests to improve performance.
- Collaborate with copywriters and designers to produce high-quality email content.
- Develop and execute a content calendar across social media, blogs, and other owned media channels.
- Ensure consistency in brand messaging across all platforms.
- Work with internal teams and content creators to produce engaging and relevant content.
- Integrate customer insights and FAQs into content planning.
- Optimize content formats for different channels to maximize reach and engagement.
- Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing
- Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors
- Communicate with influencers/ambassadors
- Work with executive team to determine budget and which proposals to proceed with
- Determine and track relevant metrics for evaluating success
Project ManagementGoogle AnalyticsContent creationContent managementMarketingDigital MarketingData analyticsA/B testing
Posted about 15 hours ago
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