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Digital Marketing Specialist - Remote

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💎 Seniority level: Senior, 2+ years

📍 Location: United States

🔍 Industry: B2B Healthcare IT

⏳ Experience: 2+ years

🪄 Skills: SEO

Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2+ years of experience in digital marketing in the B2B IT space.
  • Experience with Adobe Experience Manager, Adobe Analytics, and Google Ads.
  • Solid understanding of SEO, PPC, and digital marketing best practices.
  • Ability to interpret data to make informed decisions.
  • Experience working with digital marketing agencies and knowledge of website chat technologies and personalization strategies.
Responsibilities:
  • Oversee daily management and optimization of the website using Adobe Experience Manager.
  • Conduct keyword research using Ahrefs and implement on-page optimization for SEO.
  • Manage Microsoft and Google PPC ad campaigns to maximize return.
  • Collaborate with digital marketing agencies to produce high-quality work.
  • Perform regular reporting on website and ad performance using Adobe Analytics and Google tools.
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