Digital Marketing Specialist - Remote

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💎 Seniority level: Senior, 2+ years

📍 Location: United States

🔍 Industry: B2B Healthcare IT

⏳ Experience: 2+ years

🪄 Skills: SEO

Requirements:

Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience in digital marketing in the B2B IT space.
Experience with Adobe Experience Manager, Adobe Analytics, and Google Ads.
Solid understanding of SEO, PPC, and digital marketing best practices.
Ability to interpret data to make informed decisions.
Experience working with digital marketing agencies and knowledge of website chat technologies and personalization strategies.

Responsibilities:

Oversee daily management and optimization of the website using Adobe Experience Manager.
Conduct keyword research using Ahrefs and implement on-page optimization for SEO.
Manage Microsoft and Google PPC ad campaigns to maximize return.
Collaborate with digital marketing agencies to produce high-quality work.
Perform regular reporting on website and ad performance using Adobe Analytics and Google tools.