Werkstudent:in Performance Marketing // remote möglich

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Requirements:

• You are in the advanced stage of one of the following subjects: BWL with a focus on marketing, business informatics, media informatics, media design, communication sciences
• Ideally, you have initial experience in online marketing
• You are interested in how search engines work and new trends in online advertising
• Thinking analytically and problem-oriented is easy for you
• You have very good knowledge of using MS Office products, especially Excel
• You have a high level of commitment and a reliable work style
• You are interested in marketing-relevant contexts and the influence on keywords and rankings
• Your structured way of working and communication skills distinguish you
• Very good German and English skills in spoken and written form round off your profile

Responsibilities:

• Support and strengthen the PEMA team in day-to-day business and in various projects
• Set up new performance campaigns in channels from the Paid Search, Paid Social & Programmatic area and support daily optimization
• Assist with the continuous optimization of keywords and ad texts to improve search engine marketing performance and display ads
• Always keep an eye on the developments in the area of performance channels and derive recommendations for action from them
• The assumption of research activities such as keyword analyses, search query reports, etc. with the help of online marketing tools are part of your tasks
• Support the further development of existing and the structuring of new campaigns
• You will gain interesting insights into the implementation of measures to improve account hygiene and the optimization score
• You will work independently on action management and the creation of promotions within the performance campaigns
• The creation of analyses and cross-channel key figure reports is also one of your tasks