Werkstudent:in Performance Marketing // remote möglich

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Requirements:

• You are in the advanced stages of one of the following subjects: Business Administration with a focus on Marketing, Business Informatics, Media Informatics, Media Design, Communication Sciences
• Ideally, you have initial experience in online marketing
• You are interested in how search engines work and new trends in online advertising
• Thinking analytically and problem-oriented comes easily to you
• You have very good knowledge of using MS Office products, especially Excel
• You have a high level of commitment as well as a reliable working style
• You are interested in marketing-relevant contexts and their influence on keywords and rankings
• Your structured way of working and communication skills distinguish you
• Very good German and English skills in spoken and written form complete your profile

Responsibilities:

• Support and strengthen the PEMA team in day-to-day business and various projects
• Set up new performance campaigns in channels from the areas of Paid Search, Paid Social & Programmatic and support daily optimization
• Assist in the continuous optimization of keywords and ad texts to improve search engine marketing performance as well as display ads
• Always keep an eye on developments in the area of performance channels and derive recommendations for action from them
• The assumption of research activities such as keyword analyses, search query reports, etc. with the help of online marketing tools are among your tasks
• Support the further development of existing and the structuring of new campaigns
• You will gain interesting insights into the implementation of measures to improve account hygiene and optimization score
• You will work independently on campaign management and the creation of promotions within the performance campaigns
• The creation of analyses and cross-channel key figure reports is also one of your tasks