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ABM Campaign Manager

Posted 3 months agoViewed

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💎 Seniority level: Manager

📍 Location: Texas, Colorado, Georgia, Massachusetts, Minnesota, North Carolina, South Carolina, Washington, Wisconsin, Florida

💸 Salary: 76661.0 - 88500.0 USD per year

🔍 Industry: Technology consulting services for Finserv firms

🏢 Company: Praxent👥 101-250Web DesignSoftware

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsContent managementSEOMarketingDigital MarketingCRMA/B testing

Requirements:
Conduct thorough analyses of ideal customer profiles, competitors, pricing, and trends in the target market.
Responsibilities:
  • Create and successfully execute detailed ABM campaign plans, including project management, content development, and analytics.
  • Track KPIs and make data-driven decisions to optimize campaigns.
  • Monitor key performance indicators to maximize campaign effectiveness and return on investment.
  • Conduct A/B testing and user experience analysis for improvements.
  • Contribute to the creation of marketing campaigns across various platforms.
  • Monitor ads, SEO, website traffic, social media engagement, and email metrics.
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