Campaign Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: US

🔍 Industry: Process manufacturing

🏢 Company: Datacor👥 11-50 Manufacturing Software

⏳ Experience: 5+ years

🪄 Skills: Google AnalyticsLead GenerationDigital MarketingCRMA/B testing

Requirements:

5+ years in demand generation, digital marketing, or campaign management.
Experience in marketing to the food and beverage industry is a plus.
Proven track record of executing multi-channel campaigns.
Results-driven with a growth mindset.
Strong analytical skills to interpret data and measure success.
Excellent written and verbal communication skills.
General understanding of marketing automation and CRM tools like Marketo, HubSpot, Pardot, and Salesforce.
Experience with Google Analytics, digital advertising platforms, and social media management tools.

Responsibilities:

Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events.
Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs.
Partner with Sales to refine lead handoff processes and nurture programs.
Build automated nurture streams using segmentation for personalized journeys.
Track and analyze campaign performance metrics for actionable insights.
Conduct A/B testing on creative elements and messaging.

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