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Campaign Manager

Posted 15 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: US

🔍 Industry: Process manufacturing

🏢 Company: Datacor👥 11-50ManufacturingSoftware

⏳ Experience: 5+ years

🪄 Skills: Google AnalyticsLead GenerationDigital MarketingCRMA/B testing

Requirements:
  • 5+ years in demand generation, digital marketing, or campaign management.
  • Experience in marketing to the food and beverage industry is a plus.
  • Proven track record of executing multi-channel campaigns.
  • Results-driven with a growth mindset.
  • Strong analytical skills to interpret data and measure success.
  • Excellent written and verbal communication skills.
  • General understanding of marketing automation and CRM tools like Marketo, HubSpot, Pardot, and Salesforce.
  • Experience with Google Analytics, digital advertising platforms, and social media management tools.
Responsibilities:
  • Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events.
  • Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs.
  • Partner with Sales to refine lead handoff processes and nurture programs.
  • Build automated nurture streams using segmentation for personalized journeys.
  • Track and analyze campaign performance metrics for actionable insights.
  • Conduct A/B testing on creative elements and messaging.
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