Global Campaign Manager (Remote)

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Requirements:

• 5+ years of experience in demand generation, revenue marketing; product marketing experience a plus. Deep understanding of SaaS landscape and key SaaS metrics.
• Demonstrated history of implementing integrated, full funnel campaigns, building paid and owned programs to create new opportunities and pipeline.
• B2B multi-channel demand generation experience, including some combination of digital advertising, events, content syndication, social media, webinars hosted by trusted third parties, and email marketing
• Experience with CRM, databases, marketing automation tools, email best practices, and other marketing tooling which may include HubSpot, Salesforce, 6sense, Goldcast, and more.
• Experienced in Enterprise Marketing & Sales Motions, Target Account (ABM) motions, platforms, tools and technologies.
• Demonstrated history of collaboration and partnering with cross-functional teams, including Sales, SDR, Business Development, Customer Success, FP&A, and more.
• Highly strategic, entrepreneurial, and data driven with a growth-driven mindset.
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

Responsibilities:

• Own global campaigns strategy, program development and implementation, including full funnel programs, webinars, buyer journeys, and events.
• Work closely with Enterprise & Commercial Sales teams to understand specific market priorities and inform and shape customer and prospect-facing programs contributing to pipeline and opportunity creation.
• Partner closely with Product, Solution, and Customer Marketing to craft engaging campaign themes and messaging that highlight Drata’s differentiators and key solutions.
• Build and execute regional programs, webinars, and events aligned with product and content roadmaps, and work with relevant teams and customers to deliver in both virtual and live environments including executive breakfasts / dinners, meetups, customer-led panels, and partner events.
• Own integrated pre / during / post event planning, execution and followup, ensuring quality lead delivery and follow-up, engaging prospects throughout the buyer journey.
• Track, measure and communicate program results, and seek to generate new global best practices through experimental efforts.
• Ensure programs and event details are on brand, on message, and fit the Drata aesthetic.
• Work with content to plan, develop, and operationalize marketing programs (e.g. webinars, campaigns, social posts, etc.) that generate brand awareness and qualified pipeline.
• Work with Marketing Operations to create and optimize email campaigns and landing pages for all stages of the funnel.
• Own budget, metrics and foster an understanding of our efforts through great internal reporting and sharing of results.
• Work with Marketing Operations to develop reporting on key demand gen KPIs, track progress to targets, and ensure we have strong insights into performance and trends.
• Partner closely with our sales, alliances, and customer experience leadership team to ensure deep alignment across marketing, sales, biz ops, and solutions engineering.