Lead Performance Marketing Manager (m/w/d)

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Requirements:

• 5+ years of performance marketing experience, with Paid social expertise.
• Experience with Influencer Marketing to complement campaign strategies.
• A strong analytical mindset and the ability to optimize for measurable results.
• Exceptional organizational skills and the ability to manage multiple priorities.
• A passion for growth, creativity, and working in a fast-moving startup environment.

Responsibilities:

• Driving Paid Social campaigns across platforms like Meta, Reddit, YouTube, and TikTok to maximize customer acquisition alongside well-developed CAC payback predictions.
• Managing and optimizing marketing budgets to ensure cost-efficiency and scalability in a well-defined steering regime.
• Collaborating with cross-functional teams to align marketing campaigns with business goals.
• Analyzing data to track performance and uncover actionable insights.
• Testing and iterating on creatives, audiences, and campaigns to stay ahead of industry trends.