Manager, Social Media

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Requirements:

• Minimum of 6-8 years of proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.
• Proficiency in social media management tools (e.g., Sprinklr, Brandwatch) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Comfortable writing short-form content for a crypto audience.
• Powerful storytelling abilities: written, verbal, and visual.
• Demonstrated track record of creating social campaigns to steer audience acquisition and deepen engagement.
• Outstanding project management skills.
• Ability to quickly understand technical topics.
• Self-starter with a readiness to take action.
• Ability to collaborate effectively across teams.

Responsibilities:

• Create high-quality, engaging content strategically tailored to social media platforms including X, Instagram, TikTok, LinkedIn and Youtube.
• Identify emerging trends in social media content creation and stay ahead of cultural trends in the crypto community.
• Monitor, respond, and engage with the audience in real time, fostering trust and loyalty.
• Develop and maintain a content calendar; create posts, obtain approvals, schedule, and monitor performance.
• Collaborate with marketing and comms teams to ensure consistency in broader campaigns.
• Measure and report the performance of social marketing initiatives; share recommendations to optimize performance.
• Handle operational tasks, including onboarding vendors and quarterly audits.