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Senior Product Marketing Manager, AI

Posted 8 days agoViewed

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💎 Seniority level: Senior, 5+ years

💸 Salary: 150000.0 - 185000.0 USD per year

🔍 Industry: SaaS / AI / Martech

⏳ Experience: 5+ years

Requirements:
  • Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, preferably in martech or AI.
  • Deep understanding of CRM and lifecycle marketers, including their goals and pain points.
  • Ability to create clear narratives from complex AI and machine learning concepts.
  • Technical understanding to communicate benefits of AI Decisioning to various audiences.
  • Background in competitor analysis and market trend evaluation.
  • Experience collaborating with Product, Engineering, and Sales teams.
Responsibilities:
  • Develop and refine positioning for AI Decisioning targeting marketing personas.
  • Conduct user research to identify pain points and market opportunities.
  • Create sales enablement materials such as playbooks, frameworks, and customer stories.
  • Produce content for case studies, blogs, videos, and launch materials.
  • Represent Hightouch at events, webinars, and customer engagements.
  • Build a strategy to engage the target audience in marketing.
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Related Jobs

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📍 San Francisco, CA, New York, NY, North America

🧭 Full-Time

💸 150000.0 - 185000.0 USD per year

🔍 B2B SaaS, marketing technology, AI

🏢 Company: Hightouch👥 101-250💰 $38,000,000 Series B over 1 year agoDeveloper PlatformCRMSaaSMarketingInformation TechnologySoftware

  • Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, especially in martech or AI.
  • Deep understanding of CRM and lifecycle marketers, including their goals and decision-making processes.
  • Ability to articulate complex AI concepts into actionable narratives.
  • Technical fluency to communicate benefits of AI Decisioning to various stakeholders.
  • Experience with market analysis to identify differentiation opportunities.
  • Collaboration skills to work cross-functionally with Product, Engineering, and Sales teams.

  • Develop and refine positioning for AI Decisioning targeting marketing personas.
  • Conduct user research to identify marketing professionals' pain points and market opportunities.
  • Create sales enablement materials, including playbooks and customer stories.
  • Drive content creation for campaigns showcasing AI Decisioning's impact.
  • Represent Hightouch at events and build trust with stakeholders.
  • Implement strategies to engage with and connect target audiences.

Machine LearningMarket ResearchCRM

Posted 9 days ago
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