Why is remote work so nice? Let's try to see!
Apply
Senior Product Marketing Manager, AI
Posted about 2 months agoViewed
💎 Seniority level: Senior, 5+ years
💸 Salary: 150000.0 - 185000.0 USD per year
🔍 Industry: Software Development
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space.
- Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes.
- Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers.
- Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives.
- Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit.
- Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution.
- Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions.
Responsibilities:
- Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation.
- Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges.
- Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning.
- Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes.
- Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem.
- Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes.
Related Articles
Posted 7 months ago
Insights into the evolving landscape of remote work in 2024 reveal the importance of certifications and continuous learning. This article breaks down emerging trends, sought-after certifications, and provides practical solutions for enhancing your employability and expertise. What skills will be essential for remote job seekers, and how can you navigate this dynamic market to secure your dream role?
Posted 7 months ago
Explore the challenges and strategies of maintaining work-life balance while working remotely. Learn about unique aspects of remote work, associated challenges, historical context, and effective strategies to separate work and personal life.
Posted 7 months ago
Google is gearing up to expand its remote job listings, promising more opportunities across various departments and regions. Find out how this move can benefit job seekers and impact the market.
Posted 7 months ago
Learn about the importance of pre-onboarding preparation for remote employees, including checklist creation, documentation, tools and equipment setup, communication plans, and feedback strategies. Discover how proactive pre-onboarding can enhance job performance, increase retention rates, and foster a sense of belonging from day one.