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Senior Product Marketing Manager, AI
Posted 3 months agoViewed
💎 Seniority level: Senior, 5+ years
💸 Salary: 150000.0 - 185000.0 USD per year
🔍 Industry: AI-powered Marketing
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space
- Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes
- Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers
- Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives
- Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit
- Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution
- Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions
Responsibilities:
- Develop and refine positioning for AI Decisioning
- Conduct user research with marketing professionals
- Create compelling sales playbooks and enablement materials
- Create and refine case studies, blogs, and videos
- Represent Hightouch externally at events
- Create and implement a strategy to connect with and engage our target audience in marketing
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