Influencer and Content Specialist (Singapore Market)

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Requirements:

• 2+ years of experience in influencer marketing, social media, or related fields.
• Strong understanding of trends and strategies in Singapore/Malaysia.
• Excellent interpersonal and communication skills.
• Ability to guide and motivate content creators effectively.
• Proficient in English and Chinese.
• Analytical mindset with experience tracking, interpreting, and optimizing campaign metrics.
• Highly organized, capable of managing timelines and coordinating with internal teams and external partners.
• Bonus skills: Familiarity with Canva, video editing, or basic design tools.

Responsibilities:

• Identify, recruit, and manage influencers/content creators aligned with our target audience.
• Guide influencers on scripts, timelines, and content creation to ensure alignment with brand and product messaging.
• Coordinate campaign schedules and ensure timely delivery of quality content.
• Manage contracts, briefings, and budget allocation to maximize ROI.
• Monitor campaign performance and compile regular performance reports.
• Collaborate and brainstorm innovative and trend-driven campaign ideas.
• Create clear content briefs that align with business objectives and market trends.
• Oversee and review content drafts to ensure they meet brand standards and key selling points.
• Support basic content creation tasks such as design using Canva or simple video editing.