Influencer and Content Specialist (Singapore Market)

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Requirements:

• 2+ years of experience in influencer marketing, social media, or related fields with a focus on Singapore/Malaysia.
• Excellent interpersonal and communication skills to effectively guide content creators.
• Proficiency in English and Chinese.
• Analytical mindset with experience in tracking, interpreting, and optimizing campaign metrics.
• Highly organized with the ability to manage timelines and coordinate with internal and external teams.
• Bonus: Familiarity with Canva, video editing, or basic design tools.

Responsibilities:

• Identify, recruit, and manage influencers/content creators aligned with the target audience.
• Guide influencers on scripts, timelines, and content creation to ensure alignment with brand messaging.
• Coordinate campaign schedules and ensure timely delivery of quality content.
• Manage contracts, briefings, and budget allocation to maximize ROI.
• Monitor campaign performance and compile regular performance reports.
• Collaborate on innovative campaign ideas and create content briefs.
• Review content drafts to ensure they meet brand standards.
• Support basic content creation using Canva or simple video editing.