Product Marketing Lead

Posted 3 months agoInactiveViewed

💎 Seniority level: Lead, 7+ years

📍 Location: USA

💸 Salary: 135000.0 - 165000.0 USD per year

🔍 Industry: FinTech and PropTech

🏢 Company: Built Technologies👥 251-500💰 almost 2 years ago🫂 Last layoff over 1 year agoLending Financial Services Construction SaaS Commercial Lending FinTech

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Project ManagementData AnalysisCommunication SkillsCollaborationSales experienceMarket ResearchStrategic thinkingCustomer Success

Requirements:

Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
7+ years of experience in product marketing.
Exceptional written and verbal communication skills.
Proven ability to craft compelling narratives and deliver impactful presentations.
Ability to work cross-functionally in a fast-paced, collaborative environment.
Strategic mindset with the ability to think long-term while managing day-to-day tasks.
Strong project management and organizational skills.
Passion for understanding customer needs and translating them into actionable insights.
Self-starter with a proactive approach to problem-solving.

Responsibilities:

Develop and execute go-to-market strategies for new and existing products.
Collaborate with product leadership to ensure market readiness and alignment with company objectives.
Craft compelling product positioning and messaging that articulates value propositions for target personas.
Differentiate our solutions in a competitive landscape.
Conduct market research to understand industry trends, customer needs, and competitor offerings.
Use data-driven insights to identify opportunities and refine marketing strategies.
Create sales collateral, presentations, case studies, and training materials.
Develop and maintain knowledge base for sales teams.
Partner with demand generation team for lead acquisition and customer engagement.
Align product marketing efforts with broader marketing initiatives.
Work closely with customer success teams to identify and promote customer success stories.
Track and analyze the performance of product marketing initiatives.

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