Product Marketing Lead

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Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 7+ years of experience in product marketing.
• Exceptional written and verbal communication skills.
• Proven ability to craft compelling narratives and deliver impactful presentations.
• Ability to work cross-functionally in a fast-paced, collaborative environment.
• Strategic mindset with the ability to think long-term while managing day-to-day tasks.
• Strong project management and organizational skills.
• Passion for understanding customer needs and translating them into actionable insights.
• Self-starter with a proactive approach to problem-solving.

Responsibilities:

• Develop and execute go-to-market strategies for new and existing products.
• Collaborate with product leadership to ensure market readiness and alignment with company objectives.
• Craft compelling product positioning and messaging that articulates value propositions for target personas.
• Differentiate our solutions in a competitive landscape.
• Conduct market research to understand industry trends, customer needs, and competitor offerings.
• Use data-driven insights to identify opportunities and refine marketing strategies.
• Create sales collateral, presentations, case studies, and training materials.
• Develop and maintain knowledge base for sales teams.
• Partner with demand generation team for lead acquisition and customer engagement.
• Align product marketing efforts with broader marketing initiatives.
• Work closely with customer success teams to identify and promote customer success stories.
• Track and analyze the performance of product marketing initiatives.