Director of Brand (12-months Maternity Cover)

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Requirements:

• 8+ years of experience leading consumer brands, preferably in Health & Fitness related to female consumers.
• 5+ years of leadership experience with a proven track record in driving brand strategies.
• Expertise in managing social media and community engagement strategies.
• Strong understanding of social media platforms and trends.
• Data-driven mindset with analytical skills to optimize strategies.
• Brilliant stakeholder management and communication skills.
• Passionate about improving female health and understanding of femtech.

Responsibilities:

• Leading and owning Flo’s brand vision and positioning, ensuring consistency across all channels.
• Overseeing Brand Marketing, Social Community, and Market Research & Insights teams.
• Building and implementing strategies to elevate Flo as the go-to health partner for women globally.
• Developing and executing high-impact brand campaigns to drive awareness and loyalty.
• Collaborating with internal teams and agencies to execute innovative brand ideas.
• Maintaining focus on storytelling to inspire audiences.
• Overseeing Flo’s social media presence and community-building initiatives.
• Partnering with cross-functional teams to align brand strategy with business goals.