Paid Digital Marketing Manager

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Requirements:

• 3+ years of digital marketing experience in paid search, paid social, and programmatic digital.
• Experience collaborating with multi-functional in-house teams and external agencies.
• Highly analytical mindset with data-driven decision-making.
• Extensive hands-on experience with Google Ads, Facebook, and other digital media platforms.
• Ability to multitask and prioritize in a fast-paced environment.
• Excellent quantitative and analytical skills.
• Experience with Sales, Marketing, and Finance leadership.
• Detailed keyword strategy implementation for SEM and SEO.
• Experience with Google Merchant Center and Google Shopping Ads.

Responsibilities:

• Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, etc.
• Drive funnel acquisition and optimization through performance marketing channels.
• Develop, implement, and manage global performance marketing campaigns.
• Utilize marketing tools to create programs, run reports, and propose action plans.
• Create tailored audience lists for targeted campaigns.
• Practice data-based decision making for campaign management.
• Forecast and report on performance marketing budgets.
• Develop A/B testing strategies for optimization.
• Evaluate emerging media strategies for growth opportunities.
• Collaborate with Brand and Campaign Marketing teams for integrated marketing plans.