Apply📍 United States
🧭 Full-Time
💸 100000.0 - 120000.0 USD per year
🔍 Marketing
🏢 Company: Vanta👥 501-1000💰 $150,000,000 Series C 8 months agoInternetArtificial Intelligence (AI)ComplianceCyber SecuritySoftware
- 5+ years proven experience managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI.
- Expertise in platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic channels.
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau and campaign management platforms.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- A growth mindset, adaptable to changing market conditions and emerging technologies.
- Lead the development and execution of paid digital campaigns across Google Ads, LinkedIn, Facebook, and other relevant platforms.
- Manage budgets, bids, and pacing to ensure campaigns meet performance targets and maximize return on investment (ROI).
- Conduct ongoing A/B testing of ads, landing pages, and targeting strategies to optimize for conversions and lead quality.
- Collaborate with cross-functional teams, including growth general managers, creative, content, and product marketing, to create compelling ads that align with Vanta’s overall brand and growth strategy.
- Analyze campaign performance data and generate actionable insights to refine targeting, ad creatives, and bidding strategies.
- Stay up to date with industry trends, platform changes, and best practices to continually improve campaign effectiveness.
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Posted 21 days ago
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