B2B Inbound Marketing Manager

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Requirements:

• 4+ years of experience in B2B inbound marketing, with at least 2 years in a management role.
• Experience in a startup environment is highly preferred.
• Proficient in creating reports in HubSpot and navigating the Marketing hub.
• Strong leadership skills with ability to manage and coach remote teams.
• Strong background in inbound marketing strategies, content marketing, and lead nurturing.
• Familiar with using analytics tools such as Google Analytics and HubSpot.
• Experience overseeing and coordinating trade shows, conferences, and events.
• Self-starter with adaptability to manage multiple priorities.

Responsibilities:

• Implement and manage inbound marketing strategies that align with HomeBuddy's growth objectives.
• Manage and mentor a small team, including a Marketing Specialist and a Content Specialist.
• Oversee content creation and distribution efforts to ensure alignment with brand voice and SEO optimization.
• Plan, manage, and execute trade shows and events with the Marketing Specialist.
• Create detailed reports to track marketing performance and refine strategies based on data insights.
• Continuously optimize inbound marketing processes for efficiency and effectiveness.