Meta Marketing Manager

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Requirements:

• Minimum of 2 years of proven experience in Meta advertising, with a demonstrable track record of success within the UK market.
• In-depth knowledge of Meta Ads Manager, Power Editor, Facebook Business Suite, and relevant analytics tools.
• Strong analytical mindset with the ability to interpret and act on data insights.
• Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience.
• Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK.
• Excellent verbal and written communication skills.
• Self-motivated with the ability to manage time and projects independently in a remote environment.
• Preferred qualifications include experience in a marketing agency or in-house department, Meta Blueprint certification, and knowledge of other social media platforms.

Responsibilities:

• Design and execute innovative Meta advertising campaigns aligned with business objectives and tailored for the UK audience.
• Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms.
• Strategically allocate and optimise advertising budgets to maximise ROI.
• Implement rigorous A/B testing methodologies to continuously improve campaign performance.
• Analyse campaign metrics, extract actionable insights, and optimise strategies based on data.
• Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings.
• Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution.