Defi Marketing Lead

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Requirements:

• Proven copywriting expertise across various platforms.
• Deep understanding of financial mechanisms and DeFi concepts.
• Familiarity with protocols and smart contract mechanics.
• Strong organizational skills for managing diverse tasks.
• Knowledge of community dynamics in DeFi to track trends.
• Creative mindset for producing engaging content.

Responsibilities:

• Curate and implement global marketing vision aligned with Usual’s mission.
• Strategize and execute marketing campaigns for various audiences.
• Manage Usual’s editorial pipeline including blog posts, social media, and educational content.
• Oversee community platforms ensuring security and relationship building.
• Collaborate on co-marketing initiatives and align messaging.
• Track marketing effectiveness and analyze metrics.
• Develop creative engagement strategies.