Social Media Strategist

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Requirements:

• Proven experience in a social media marketing role, with a track record of driving positive Return on Ad Spend (ROAS) for social media ad accounts
• Excellent writing, graphic design (photo/video/text), presentation, and communication skills
• Hands-on experience with Meta Business Manager, Meta Ads Manager, Pinterest Ads Manager, and proficiency in Instagram, Pinterest, and Facebook, with a demonstrated ability to grow followers and generate engagement
• Proficient in Google Analytics, capable of analyzing campaign performance data and generating actionable insights to optimize ROAS
• Experience with design tools such as Canva, Adobe Photoshop, Illustrator, or similar applications
• Solid understanding of online marketing trends and major marketing channels
• Positive attitude, is detail-oriented, customer-focused, and excels in multitasking and organizational abilities
• Proficiency in English, both written and spoken, to effectively communicate with clients
• Bachelor’s degree in Communications, Digital Marketing, Media Design, or a related field

Responsibilities:

• Generate, edit, and publish original content (text, images, video) that fosters engagement and prompts user interaction
• Develop and implement social media advertising and management strategies through competitive research, platform selection, benchmarking, messaging, audience identification, and alignment with client goals
• Create visually appealing social media templates based on brand guidelines, client feedback, and current trends using tools like Canva
• Develop and oversee content calendars and syndication schedules to ensure consistent and timely content delivery
• Continuously enhance results by capturing and analyzing relevant social data/metrics, insights, and best practices, and applying this information effectively
• Generate detailed reports for clients, outlining campaign progress and performance metrics