Growth Marketing Manager, Bloom

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Requirements:

• 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up or top tier consulting company or agency.
• Ability to work EST or CST time zone hours.
• Deep expertise in analytical tools including Looker and Google sheets.
• Knowledge of statistical principles and test design; Mixpanel experience a huge plus.
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients.
• Self motivated with a bias for action.
• Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action.
• Positive, can do attitude.
• Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Bloom enrollments.
• Knowledge of email acquisition and digital marketing best practices.
• Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs.
• Extremely proactive, and adaptable to a fluid environment.
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment.
• Deep passion for solving problems and improving women’s health.

Responsibilities:

• Develop and execute high impact B2C customer acquisition campaigns, including content creation, across channels to drive member enrollments for Bloom.
• Design and execute data-driven marketing experiments to improve enrollment conversion rate across channels.
• Measure and analyze performance of tests and top Client initiatives to identify areas of improvement and iterate.
• Develop and execute member engagement and activation campaigns to increase program starts, completion and clinical outcomes.
• Liaise with Customer Success to identify and influence top Client opportunities to drive enrollments.
• Analyze key marketing channel performance including website/landing pages, email, direct mail and webinars and overall business performance to identify growth opportunities.
• Create 2025 marketing calendar, including key campaigns and product GTM.
• Work cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical and Operations teams.
• Ensure flawless campaign execution, adhering to Sword’s rigorous standards.