- Provide input on agency decisions involving new business, best practices, client service, and performance management.
- Lead, motivate, recruit, and develop team members, including mentoring direct reports and supporting their career development.
- Provide strategic guidance on researched PR and integrated marketing programs, including sensitive client issues and changes in direction.
- Oversee goals for internal teams and clients and guide teams in executing client strategy.
- Coach account supervisors and account directors in leading collaborative, effective teams.
- Lead teams in developing written content and newsworthy pitches aligned with clients’ business objectives.
- Maintain and grow media relationships with reporters and publications.
- Lead new-business pitches and support organic growth by expanding client work.
- Review budgets, financial reports, and trends, and participate in account staffing and team-structure evaluations.
Business DevelopmentPeople ManagementWriting+1 more