- Own the social calendar, publishing, and day-to-day operation of our brand channels and selected founder accounts
- Decide what’s worth publishing, where it belongs, and when it should go live
- Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative
- Reframe, edit, package, and write each piece for the platform instead of reposting assets as-is
- Create lightweight original content independently when the calendar or an opportunity calls for it
- Maintain a consistent Beside voice while adapting hooks, copy, formats, and cadence to each platform
- Help selected founders turn their thinking and product moments into posts that feel like them
- Build a reliable workflow from raw input to finished post so strong content gets published quickly and consistently
- Track performance and audience signals to understand what resonates
Content creation