- Understand the brand, products, and users to produce designs in accordance with brand guidelines.
- Brainstorm, sketch, and create mockups of multiple design ideas to meet design requirements and business goals.
- Deliver final UX/UI designs and specifications for developers.
- Design icons and graphic assets for digital channels.
- Partner with Product Managers and eCommerce teams to hypothesize, test, and measure product success.
- Translate business results and testing into concepts and requirements, user flows, customer journeys, wireframes, comps, and prototypes.
- Conduct user research to understand pain points and identify action items from insights.
- Follow and update style guides and pattern libraries to support consistent implementation.
- Advocate for customers and accessibility best practices while working within business requirements and technical constraints.
- Manage multiple priorities and projects, and articulate design decisions.