- Run competitive queries in Profound to assess brand visibility across ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini.
- Track Nylas citation share against industry competitors.
- Summarize findings and present trends, opportunities, and recommendations to the marketing team.
- Audit web pages for issues preventing LLM citations, such as bias, outdated pricing, or weak FAQ coverage.
- Recommend and implement fixes on high-priority product and solution pages.
- Measure the impact of content improvements using Profound and other SEO metrics.
- Collaborate with the content team on new blog posts, providing AEO insights and prompt testing.
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