- Develop and execute comprehensive digital marketing and growth strategies aligned with business objectives.
- Plan and manage paid advertising campaigns across platforms such as Meta, Google Ads, LinkedIn, and other relevant channels.
- Act as a Media Buyer, managing budgets, targeting, campaign setup, optimization, and performance.
- Develop and execute SEO strategies to improve organic visibility, rankings, traffic, and qualified leads.
- Lead the content strategy, including content planning, creation, distribution, and optimization across digital channels.
- Analyze campaign and funnel performance and identify opportunities for growth and optimization.
- Build and optimize customer acquisition funnels and landing pages.
- Monitor KPIs such as CPL, CAC, ROAS, conversion rates, organic traffic, and lead quality.
- Conduct market, competitor, audience, and keyword research.
- Collaborate with Sales, Product, and Design teams to ensure marketing activities support business growth.
Google AnalyticsSEODigital Marketing