- Lead and manage influencer collaborations end-to-end: scouting, deal structuring, negotiation, and execution.
- Build and maintain strong relationships with influencers, ensuring professional yet dynamic communication.
- Own the social media roadmap and content strategy across apps, translating business goals into channel plans and content pillars.
- Build a continuous pipeline of platform-native content ideas and experiments based on trends, audience insights, and data.
- Engage with communities through comments, DMs, and mentions.
- Coordinate with marketing teams to align organic and paid content strategies.
- Analyze and report campaign results using a data-driven, performance-oriented approach.
- Use dashboards and social media tools for campaign management.
- Apply basic editing skills to support content production as needed.
- Leverage AI tools actively in daily workflows.
Data Analysis