- Lead day-to-day strategy and execution across growth, marketing, and operations, with accountability for overall business performance.
- Partner closely with the CEO and executive team on Consumer strategy, performance, and key decisions.
- Own customer acquisition across paid media, in-house marketing, and local referral channels.
- Oversee activation, inbound support, and visit success to deliver a strong customer experience.
- Serve as the central program leader across Consumer workstreams to drive cross-functional execution.
- Build and use dashboards, funnel metrics, and operating KPIs to drive decisions.
- Translate business and customer needs into technology requirements, partnering with Product, Engineering, and Design.
- Lead and evolve the Consumer team as the business scales.