- Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat
- Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels
- Direct agency partner on day-to-day executional needs (creative assets, UTM tagging, etc.)
- Partner with department leadership and agency to improve paid media performance through regimented learning agenda
- Oversee Project Cyclone and Sapphire creative projects
- Track and communicate out-of-stock/in-stock updates
- Manage the TikTok Shop program to grow GMV
- Build and manage relationships with platform partners and external vendors