- Drive the game design direction and translate product strategy into clear gameplay priorities and quality standards.
- Define, communicate, and maintain the creative vision and experience pillars for the game.
- Provide creative direction, feedback, and guidance to game designers to ensure alignment with the product vision.
- Collaborate with Product Development and Publishing to align creative decisions with business goals and audience strategy.
- Review and validate major gameplay features, systems, content, and design deliverables.
- Balance creative ambition with scope, technology, timelines, and production realities.
- Utilize player feedback, research, market insights, and product data to inform design decisions.
- Represent the creative and design vision to senior leadership, internal stakeholders, and external partners.