- Develop and execute commercial strategy across key brands to deliver volume, revenue, and margin.
- Lead channel-level promotional planning and identify profitable growth opportunities while managing market and customer risks.
- Establish post-promotional ROI evaluation frameworks to assess trade investment and refine promotional guidelines.
- Own commercial reporting for key brands, tracking P&L health, market share, distribution, and rate of sale.
- Monitor macroeconomic shifts, legislative changes, and competitor activity to develop commercial response plans.
- Translate retailer, category, and consumer data into selling propositions for customer engagement days and JBPs.
- Lead commercial evaluation of the innovation pipeline, including revenue potential, profitability, cannibalisation risks, and go-to-market strategies.
- Lead price and pack architecture strategy across brands and customer and outlet formats.
- Partner with Marketing, Sales, Activation, Innovation, and Finance on operational alignment and commercially viable project delivery.