- Lead end-to-end artist marketing campaigns across the UK, leveraging market-specific insights to drive measurable audience growth and engagement
- Develop tailored market strategies in partnership with local teams, identifying opportunities across collaborations, brand partnerships, and live experiences
- Lead cross-channel campaign execution across DSPs, social, and influencer platforms to amplify artist reach and performance
- Act as a strategic advisor to artists and management, defining campaign objectives, shaping direction, and ensuring best-in-class execution
- Translate performance data into actionable insights, optimizing campaigns in real time and informing future strategy
- Manage campaign timelines, release logistics, and asset coordination in partnership with A&R, Artist Relations, and cross-functional teams
- Own campaign materials (marketing plans, one-sheets, pitches) and communicate performance updates to internal stakeholders
- Manage campaign budgets and resource allocation in partnership with department leadership