- Define campaign strategy and creative direction by translating fundraising and awareness goals into clear, compelling briefs.
- Lead the development of integrated, multi-channel campaigns across social, paid, PR, and creator platforms.
- Ensure the human impact of water access remains central to campaign narratives through strong storytelling.
- Lead marketing strategy for co-branded campaigns with major corporate partners, embedding giving into consumer experiences.
- Develop and execute go-to-market plans across social, influencer, paid media, and PR.
- Collaborate with external agencies and partners to deliver high-quality creative and integrated media strategies.