- Own the category narrative: Transform data into compelling, actionable stories for Sales, Brand, and leadership teams.
- Deliver insight-led recommendations: Provide credible, forward-looking insights that shape joint business planning, assortment strategies, pricing, and promotion guidance.
- Enable Sales Excellence: Equip Sales teams with turnkey selling narratives and dashboards to quickly act on insights.
- Support Brand Strategy: Provide Category and shopper context to refine and identify whitespace opportunities.
- Synthesize data across sources: Consolidate syndicated data, internal sales data, and market intelligence into a single category point of view.
- Drive Cross functional alignment: Partner with customer development, Sales, revenue growth management, finance, and brand marketing.
- Advance category expertise: Serve as the internal expert, guiding decisions as the business expands into adjacent categories.
- Develop tools and frameworks: Improve and create reporting and analytical tools that allow teams to extrapolate insights efficiently.
- Communication to influence: Present complex analyses and recommendations clearly to leadership and retail partners.
Microsoft Excel