- Design high-impact thumbnails, icons, and key art that increase CTR and drive player acquisition across all Roblox experiences.
- Use a mix of Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders for polished final thumbnails.
- Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure all visuals match the tone, style, and goals of each project.
- Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance.
- Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights.
- Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails to ensure our visuals remain best in class.
- Bring expert-level knowledge in thumbnail performance, creative trends, and platform behavior.
- Ensure thumbnails and icons align with each game’s brand identity, worldbuilding, visual language, and narrative tone.
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