About Life is Good
One Van. Two Brothers.
Three Simple Words.
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered when they could.
Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere. This is their story
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The Life is Good story
We are on a Mission: To Spread the Power of Optimism
Today, Life is Good is best known for our positive messages, thought-provoking artwork, and casual apparel for men, women, and kids. A minimum of 10% of the company’s annual net profit is gifted to The Life is Good Playmakers, who annually help over 1 million children overcome the effects of poverty, violence, and severe medical challenges.
Learn more about our social mission here:
Life is Good Playmakers
and here:
Why Playmakers?
We have Superpowers: Optimism enables us to access the 10 most important core values we have for leading a happy and fulfilling life. We call them the Life is Good Superpowers. But, unlike X-Ray vision, bullet speed, or Herculean strength, they're accessible to us all. Openness, Courage, Simplicity, Humor, Gratitude, Fun, Compassion, Creativity, Authenticity and Love. By embodying these values Superpowers every day, we positively impact our culture, our products, and our community.
We have a Vision for a better world: A global community of people choosing rational optimism to positively impact their lives and the lives of others. Learn more about the where that vision originated.
Check out our brand new facility for our Hudson, NH workforce. We call it The
Factory
Curious about our culture?
Meet our Superpowered coworkers.
We are on a Mission: To Spread the Power of Optimism
Today, Life is Good is best known for its positive messages, thought-provoking artwork, and casual apparel for men, women, and kids. A minimum of 10% of the company’s annual net profit is gifted to The Life is Good Playmakers, who annually help over 1 million children overcome the effects of poverty, violence, and severe medical challenges.
Learn more about our social mission here:
Life is Good Playmakers
and here:
Why Playmakers?
We have a Vision for a better world:
A global community of people choosing rational optimism to positively impact their lives and the lives of others. Learn more about where that vision originated.