Senior Lifecycle Marketing Manager
New
C
CareerxtraAI marketing
Senior Lifecycle Marketing Manager (Europe/Asia)Full-TimeSenior
Salary not disclosed
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Job Details
Requirements
- Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.
- Ability to personally set up customer journeys, segmentation, triggers, and testing.
- Ability to perform attribution analysis.
- Comfort marketing products powered by uncensored AI models and content.
- Experience in iGaming, gaming, fintech, consumer tech, virtual currency or token models, or fast-scaling startups is a bonus.
Responsibilities
- Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.
- Analyze user behavior to identify friction points and build custom segments.
- Run rapid experiments to optimize lifecycle marketing.
- Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic.
- Drive repeat transactions, including token and credit purchases and subscription renewals.
- Own end-to-end lifecycle marketing across email, push, in-app messaging, and promotions.
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