Implementation Engineer, CRM & CDP Automation
New
G
GTX SolutionsMarTech and CRM
Workplace type: Remote; Employment type: Full-time USA, Time Zone - Eastern Standard; Time Zone - Central; Time Zone - PacificFull-TimeMiddle
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 4+ years of hands-on experience in marketing technology implementation, including substantial production experience with Salesforce Marketing Cloud.
- Required Skills
- SQLJavascriptRESTful APIs
Requirements
- Have 4+ years of hands-on marketing technology implementation experience, including substantial production experience with Salesforce Marketing Cloud.
- Have personally built and troubleshot Marketing Cloud journeys, automations, and audiences using Journey Builder, Automation Studio, Contact Builder, and data extensions.
- Demonstrate strong SQL and AMPscript skills for segmentation, validation, and personalization.
- Have working JavaScript skills for platform scripting, transformations, or integrations.
- Have configured at least one enterprise CDP, including customer profiles, identity resolution, segmentation, and activation.
- Have experience connecting customer data sources or CDP audiences to Salesforce Marketing Cloud.
- Have experience with REST APIs, authentication, JSON payloads, and scheduled data integrations, using tools such as Postman.
- Understand analytics events, data layers, and tagging, including their impact on downstream profiles and activation.
- Have practical experience implementing consent, communication preferences, and suppression rules.
- Have experience working directly with client technical and business stakeholders, with clear documentation and troubleshooting skills.
- Preferred: Hands-on Salesforce Data 360/Data Cloud experience or Salesforce Marketing Cloud Developer, Marketing Cloud Consultant, or Data Cloud certifications.
- Preferred: Experience with SSJS, custom journey activities, API-triggered communications, email deliverability, IP warming, or sender reputation troubleshooting.
- Preferred: Experience with deeper analytics implementation, tag management, server-side collection, Snowflake, BigQuery, or Python.
Responsibilities
- Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder, Automation Studio, Contact Builder, and data extensions.
- Write SQL, AMPscript, and platform scripts for audience preparation, personalization, suppression, and recurring campaign processes.
- Implement journey entry, exit, re-entry, eligibility, prioritization, and frequency rules.
- Configure CDP ingestion, attributes, identity rules, segments, and activation into Marketing Cloud and other destinations.
- Build and troubleshoot integrations using REST and SOAP APIs, Marketing Cloud Connect, connectors, and scheduled file transfers.
- Validate subscriber and contact identifiers, field mappings, audience counts, consent, and suppression across connected platforms.
- Investigate failed automations, incomplete imports, incorrect personalization, audience discrepancies, and journey execution issues.
- Partner with analytics and tagging engineers to validate how behavioral events update customer profiles, qualify audiences, and trigger communications.
- Work with client marketing, CRM, and data teams to clarify requirements, explain issues, and guide implementation.
- Document configurations, dependencies, QA results, deployment procedures, and operational runbooks.
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