Director of Retention
O
Oceans TalentE-commerce marketing
Sri Lanka, Maintain full US business hours overlap; work a split shift with some overlap with the client’s time zone.Full-TimeDirector
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Bring a proven track record in DTC lifecycle and retention marketing in e-commerce environments.
- Demonstrate success growing repeat revenue, customer LTV, and repeat purchase rates.
- Have advanced, hands-on Klaviyo expertise, including flow building, auditing, and troubleshooting.
- Have high proficiency in Attentive.
- Have working knowledge of e-commerce platforms, subscription management software, and customer data platforms.
- Understand core retention metrics, including LTV, repeat purchase rate, churn, AOV, and reactivation rate.
- Be able to build retention dashboards and translate data into commercial strategies.
- Maintain full US business hours overlap and work a split shift with some overlap with the client’s time zone.
- Be present for in-person training programs during the first 3.5 weeks.
Responsibilities
- Develop and execute a customer retention strategy tailored to regional customer behaviors and commercial dynamics.
- Own the lifecycle marketing roadmap across email, SMS, subscriptions, and loyalty programs.
- Build, audit, and optimize automated lifecycle workflows, including welcome, onboarding, replenishment, repeat-purchase, win-back, and reactivation flows.
- Manage email and SMS campaigns, calendars, promotional offers, and localized customer communications using Klaviyo and Attentive.
- Segment customers using purchase history, behavioral signals, engagement, and lifecycle stages to personalize messaging and offers.
- Develop subscription adoption, loyalty, and churn-reduction strategies.
- Design cross-sell and product-bundling campaigns to grow average order value and repeat revenue.
- Build and present retention dashboards tracking LTV, repeat purchase rates, churn, AOV, and reactivation performance.
- Run A/B and multivariate tests across messaging, timing, offers, bundles, and automated triggers, and apply findings to future campaigns.
- Coordinate retention and lifecycle messaging with growth, design, operations, and paid acquisition stakeholders.
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