Growth Marketing Manager
H
Healthcare.comHealthcare Technology
Remote, USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- 5+ years of growth marketing experience spanning multiple acquisition channels.
- Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets.
- Deep analytical skills with data, attribution, funnel metrics, and business casing.
- Experience directing agencies and holding partners accountable to performance results.
- Proven track record of building, testing, and scaling new acquisition channels.
- Experience building, sourcing, and negotiating partnership or affiliate relationships.
- Fluency in Google Ads, Microsoft Ads, Meta, and GA4.
- Ability to scope engineering requirements for measurement and tracking systems.
- Comfortable operating in environments without fully built infrastructure.
- Experience marketing insurance or financial services preferred.
- Familiarity with Invoca or similar call tracking platforms preferred.
Responsibilities
- Manage performance and budgets for paid search and paid social channels.
- Direct campaign, keyword, audience, and landing page strategy with agency partners.
- Ensure accuracy of conversion and revenue signals across paid, organic, email, and phone channels.
- Lead call attribution efforts and connect marketing events to economic outcomes.
- Develop and execute SEO strategies to reduce dependence on paid acquisition.
- Source, negotiate, and manage affiliate, referral, and content partnerships.
- Run structured channel testing programs to identify and scale new acquisition sources.
- Partner with analytics, finance, product, and lifecycle marketing teams to align acquisition goals.
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