Event Lead
New
G
GuidebookHigher Education EdTech
Fully remote role, US-based.Full-TimeSenior
Salary$50,000–$60,000, plus 10% commission
Apply NowOpens the employer's application page
Job Details
- Experience
- 1–2 years of event experience
- Required Skills
- Project ManagementSalesforceLead GenerationBudget management
Requirements
- Bachelor’s degree.
- 1–2 years of event experience, ideally in B2B, higher education, or EdTech.
- Genuine enthusiasm for travel for 10+ events per year (typically 2–4 nights per show).
- Strong written and verbal communication skills.
- Ability to collaborate across multiple time zones.
- Highly detail-oriented with experience tracking timelines, deliverables, and logistics.
- Comfortable with public-facing tasks such as running a booth or hosting webinars.
- Proactive problem-solving skills under pressure.
- Curiosity about technology and willingness to learn new tools.
- Experience with Salesforce, Canva, LinkedIn Campaign Manager, or similar marketing platforms is a plus.
Responsibilities
- Own the full event lifecycle for Guidebook's 10+ annual higher education trade shows and conferences.
- Manage end-to-end logistics including shipping, AV, vendor coordination, booth setup, and breakdown.
- Be on-site at every sponsored event to manage the booth, coordinate staff, and troubleshoot.
- Lead pre-event planning and promotion including email campaigns, social media, and internal briefings.
- Drive demand generation and manage lead capture workflows for pipeline impact.
- Manage event budgets and track spend against allocations.
- Execute post-event follow-up and create comprehensive recap reports within one week of events.
- Maintain accurate lead source attribution and data hygiene in Salesforce.
View Full Description & ApplyYou'll be redirected to the employer's site
