Marketing Campaign Specialist
New
F
FloowiGolf Technology
100% Remote (LATAM only), aligned with ESTFull-TimeMiddle
SalaryCompetitive salary in USD
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Job Details
- Languages
- Advanced English (C1+)
- Experience
- 3+ years
- Required Skills
- Data AnalysisSalesforceContent creationCanva
Requirements
- 3+ years of experience developing outreach strategies from existing product, feature, or brand messaging.
- Proven experience managing both customer acquisition and client retention campaigns.
- Hands-on experience with Mailchimp, including campaign creation, audience segmentation, A/B testing, and performance reporting.
- Experience managing business accounts on Instagram, Facebook, and LinkedIn.
- Advanced English proficiency (C1+) with the ability to work within established brand voice and messaging guidelines.
- Ability to independently develop, prioritize, and execute marketing initiatives with minimal supervision.
- Experience with Canva or similar design tools is a plus.
- Familiarity with Salesforce or similar CRM platforms is a plus.
Responsibilities
- Develop outreach strategies that support both new customer acquisition and existing client retention using established product messaging and positioning.
- Plan, execute, and optimize email marketing campaigns in Mailchimp, including audience segmentation, A/B testing, campaign reporting, and ongoing performance improvements.
- Manage the company's social media presence across Instagram, Facebook, and LinkedIn through content planning, scheduling, community engagement, and performance analysis.
- Create and adapt marketing copy that aligns with the company's brand voice and effectively communicates with both prospective and existing customers.
- Analyze campaign performance, identify opportunities for improvement, and proactively recommend optimizations based on engagement and conversion data.
- Coordinate marketing initiatives with sales and partnership activities, including seasonal campaigns, regional opportunities, and renewal cycles.
- Report on key marketing metrics, including email performance, social media engagement, audience growth, and campaign impact.
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