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Product Marketing Manager, Competitive Intelligence
Posted 6 days agoViewed
💎 Seniority level: Manager, 3+ years
💸 Salary: 99000.0 - 120000.0 USD per year
🔍 Industry: Fintech
⏳ Experience: 3+ years
Requirements:
- 3+ years’ experience working in product marketing, ideally at a fintech company or financial services firm.
- Experience conducting deep competitive research and producing regular reports to inform GTM and product strategy.
- Experience targeting or working with analysts, managers, and executives at asset management firms, hedge funds, PE firms, and investment banks.
- Strong message development skills, excellent writer, and communicator (written and verbal).
- Experience developing sales enablement materials, and supporting sales & marketing content.
- Demonstrable understanding of marketing concepts, metrics, and tools.
- Highly analytical with the ability to identify market opportunity areas and test campaign ideas.
- Strong project manager with the ability to conceive and manage programs and projects across cross-functional teams within an organization.
Responsibilities:
- Develop and maintain comprehensive competitive battlecards that equip sales teams with actionable intelligence on competitor strengths, weaknesses, and effective counter-positioning strategies.
- Conduct quarterly win/loss analysis interviews with customers and prospects to identify key decision factors, synthesizing findings into clear recommendations for product enhancements and messaging refinements.
- Create and present competitive landscape reports to leadership, highlighting market shifts, emerging threats, and strategic opportunities with data-backed insights and visualizations.
- Collaborate with product management to identify competitive gaps and opportunities, ensuring these insights are incorporated into roadmap planning and feature prioritization discussions.
- Effectively measure, optimize and communicate results of initiatives.
- Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements.
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- 3+ years’ experience working in product marketing, ideally at a fintech company or financial services firm.
- Experience conducting deep competitive research and producing regular reports to inform GTM and product strategy.
- Experience targeting or working with analysts, managers, and executives at asset management firms, hedge funds, PE firms, and investment banks.
- Strong message development skills, excellent writer, and communicator (written and verbal).
- Experience developing sales enablement materials, and supporting sales & marketing content.
- Demonstrable understanding of marketing concepts, metrics, and tools.
- Highly analytical with the ability to identify market opportunity areas and test campaign ideas.
- Strong project manager with the ability to conceive and manage programs and projects across cross-functional teams within an organization.
- Develop and maintain comprehensive competitive battlecards that equip sales teams with actionable intelligence on competitor strengths, weaknesses, and effective counter-positioning strategies.
- Conduct quarterly win/loss analysis interviews with customers and prospects to identify key decision factors, synthesizing findings into clear recommendations for product enhancements and messaging refinements.
- Create and present competitive landscape reports to leadership, highlighting market shifts, emerging threats, and strategic opportunities with data-backed insights and visualizations.
- Collaborate with product management to identify competitive gaps and opportunities, ensuring these insights are incorporated into roadmap planning and feature prioritization discussions.
- Effectively measure, optimize and communicate results of initiatives.
- Project manage and collaborate to execute on deliverables including timelines, ROI/results, and changes/improvements.
Project ManagementData AnalysisProduct ManagementCommunication SkillsAnalytical SkillsPresentation skillsWritten communicationMarket ResearchData visualizationFinancial analysis
Posted 7 days ago
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