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Director, Retail Media

Posted 2 days agoViewed

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💎 Seniority level: Director, 5-10 years

📍 Location: Pennsylvania, New York, or Florida

🔍 Industry: E-commerce

🏢 Company: Darkroom👥 11-50Digital MarketingAdvertisingConsultingWeb DevelopmentBrand MarketingMarketingWeb Design

⏳ Experience: 5-10 years

🪄 Skills: LeadershipProject ManagementData AnalysisCommunication SkillsClient relationship managementMarket ResearchTeam managementStrategic thinkingDigital MarketingBudget management

Requirements:
  • Minimum of 5-10 years of experience in CPG e-commerce, with a strong background in retailer dotcom and delivery platforms.
  • Expertise with platforms like Instacart, Amazon, Walmart, Criteo, Target Plus, and local delivery services (e.g., GoPuff, DoorDash, Uber Eats).
  • Strong understanding of the retail landscape, consumer behavior, and digital marketing trends.
  • Demonstrated experience leading and growing teams in a fast-paced, results-oriented environment.
  • Exceptional communication skills with the ability to articulate strategies, insights, and recommendations to both clients and internal teams.
  • Data-driven mindset with a track record of optimizing media investments based on performance data.
Responsibilities:
  • Develop and execute retail media strategies to drive growth in CPG in-store sales using digital channels and delivery services.
  • Lead a high-performing team of brand managers, analysts, and media buyers to achieve client objectives.
  • Manage client relationships and campaigns across key platforms including Instacart, Amazon, Walmart, Target, GoPuff, Uber Eats, DoorDash, and emerging local delivery platforms.
  • Act as the senior point of contact for major CPG clients.
  • Oversee the collection and analysis of performance data to continuously refine and enhance retail media strategies.
  • Stay ahead of industry trends and continuously explore new digital channels and tools to drive in-store sales.
  • Mentor and manage a team of media buyers, strategists, and analysts.
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  • Moderate proficiency in Excel and comfort with reporting tools.
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  • Develop annual budget recommendations, allocate resources across campaigns, and create marketing calendars aligned with macro and micro seasonal trends.
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  • Utilize tools such as Amazon Marketing Cloud (AMC) and third-party measurement tools to evaluate performance, optimize strategies, and deliver advanced insights to clients.
  • Provide actionable recommendations that align with broader business goals and improve KPIs.
  • Recommend operational improvements to maximize sales opportunities and increase participation in retailer programs and promotions.
  • Develop strategic retail media plans with readiness recommendations for new product launches.
  • Use innovative thinking to overcome client challenges, tailoring solutions to achieve both immediate wins and long-term growth.
  • Provide input on Pacvue’s platform development, contribute to client training initiatives, and support industry education programs by sharing expertise.
  • Work effectively with cross-functional teams, clients, and stakeholders to ensure alignment, streamline processes, and deliver exceptional results.

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