Associate Account Director, Retail Media

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Requirements:

• 7+ years in eCommerce account management, digital marketing, or sales.
• Proven success in managing complex Search and/or Display Media strategies across retail media platforms like Amazon, Walmart, Target, and/or Instacart.
• Experience working with enterprise brands and agencies to deliver measurable results at scale.
• Strong track record of driving results and implementing ideas in a fast-paced environment.
• Advanced analytical abilities, including the ability to work with large datasets, uncover insights, and translate data into actionable strategies.
• Expertise in using measurement tools like AMC and third-party platforms to optimize media performance.
• Demonstrate an in-depth understanding of how the Amazon marketplace and flywheel works.
• Strong organizational, communication, and presentation skills.
• A balance of creative problem-solving and structured analytical thinking to address client needs effectively.
• Moderate proficiency in Excel and comfort with reporting tools.

Responsibilities:

• Build trust and transparency with enterprise brands and agencies while delivering results aligned with joint business objectives.
• Create and execute retail media strategies, including paid search and display, to drive traffic, conversions, and organic search ranking improvement.
• Develop annual budget recommendations, allocate resources across campaigns, and create marketing calendars aligned with macro and micro seasonal trends.
• Leverage Pacvue’s tools for budget pacing, trend analysis, and campaign performance monitoring to meet client objectives efficiently.
• Prepare detailed reports on campaign performance, analyze category trends, and conduct competitive benchmarking.
• Utilize tools such as Amazon Marketing Cloud (AMC) and third-party measurement tools to evaluate performance, optimize strategies, and deliver advanced insights to clients.
• Provide actionable recommendations that align with broader business goals and improve KPIs.
• Recommend operational improvements to maximize sales opportunities and increase participation in retailer programs and promotions.
• Develop strategic retail media plans with readiness recommendations for new product launches.
• Use innovative thinking to overcome client challenges, tailoring solutions to achieve both immediate wins and long-term growth.
• Provide input on Pacvue’s platform development, contribute to client training initiatives, and support industry education programs by sharing expertise.
• Work effectively with cross-functional teams, clients, and stakeholders to ensure alignment, streamline processes, and deliver exceptional results.