Senior Manager, Marketing Operations

Posted 11 days agoViewed

💎 Seniority level: Manager, 7+ years

📍 Location: United States

🔍 Industry: Fintech

⏳ Experience: 7+ years

🪄 Skills: Project ManagementData AnalysisSalesforceBusiness OperationsMarketingLead GenerationData analytics

7+ years of experience in Marketing Operations, Demand Generation, or Revenue Operations.
Strong understanding of marketing automation (Marketo), lead flow processes, and campaign execution.
Experience with marketing technology implementation and integration is a plus, particularly with platforms such as Salesforce, Clay, Qualified, Impact, or ABM solutions.
Ability to analyze performance metrics, optimize attribution models, and provide actionable insights to improve marketing effectiveness.
Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
Strong communication and collaboration skills to work effectively across cross-functional teams.

Partner with marketing teams to develop and execute scalable campaign workflows that align with business objectives, including lead generation, customer retention, and revenue growth.
Design, implement, and manage marketing campaigns in Marketo, encompassing email marketing, lead nurturing, events, promotions, and other targeted initiatives.
Optimize marketing operations processes, including lead scoring, ensuring efficiency in campaign execution, lead routing, tracking, and appropriate follow-up.
Monitor lead progression through the sales funnel, track campaign attribution, and provide insights to optimize lead quality and conversion rates.
Lead the implementation and optimization of marketing platforms to support marketing automation, campaign management, and attribution tracking.
Partner with our Revenue Intelligence team to analyze marketing performance metrics, such as lead flow, conversion rates, and ROI.
Work closely with Revenue Operations to ensure efficient lead management, from initial capture to qualification and handoff.
Ensure proper alignment between marketing and sales to drive pipeline growth while providing insights to enhance efficiency and effectiveness.
Own the Marketing Operations request intake process, ensuring tasks are executed efficiently.
Develop and document best practices, SOPs, and scalable processes for marketing teams.
Stay up-to-date with marketing technology trends and recommend innovative solutions to enhance operational efficiency.

Posted 17 days ago

📍 United States, Canada

🧭 Full-Time

🔍 Healthcare technology

🔧 Requirements

5-7 years of experience in marketing operations or a related role, preferably within B2B healthcare or technology, with startup experience highly preferred
Experience managing and optimizing marketing tools and platforms (e.g., CRM, email automation, analytics tools)
Direct and applicable experience designing, executing, and measuring marketing campaigns
Strong project management skills, with the ability to manage multiple initiatives simultaneously
Excellent problem-solving skills, with a strong focus on process improvement and operational efficiency
Strong collaboration and communication skills, with experience working cross-functionally with teams such as sales, product, and marketing
A bachelor’s degree in Marketing, Business, or a related field

💡 Responsibilities

Execute campaigns across channels and audiences to deliver meaningful and informative content to target audiences where they prefer to connect
Collaborate with pharmaceutical partners to execute co-branded marketing campaigns, ensuring alignment with both BlinkRx and partner brand guidelines
Plan and execute Blink Health’s participation in industry events and conferences, from booth design to promotional materials and logistics
Manage the development and execution of marketing events, including virtual events, webinars, and in-person engagements
Optimize marketing processes and operations, including project management, tools, and systems to ensure smooth execution of campaigns
Support cross-functional teams to execute marketing strategies by providing operational support, ensuring deadlines are met and resources are allocated effectively
Monitor performance of campaigns and events, providing insights and recommendations for continuous improvement

Project ManagementData AnalysisDigital MarketingProcess improvementCRM

Posted 17 days ago