Senior Manager, Marketing Operations

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Requirements:

• 5-7 years of experience in marketing operations or a related role, preferably within B2B healthcare or technology, with startup experience highly preferred
• Experience managing and optimizing marketing tools and platforms (e.g., CRM, email automation, analytics tools)
• Direct and applicable experience designing, executing, and measuring marketing campaigns
• Strong project management skills, with the ability to manage multiple initiatives simultaneously
• Excellent problem-solving skills, with a strong focus on process improvement and operational efficiency
• Strong collaboration and communication skills, with experience working cross-functionally with teams such as sales, product, and marketing
• A bachelor’s degree in Marketing, Business, or a related field

Responsibilities:

• Execute campaigns across channels and audiences to deliver meaningful and informative content to target audiences where they prefer to connect
• Collaborate with pharmaceutical partners to execute co-branded marketing campaigns, ensuring alignment with both BlinkRx and partner brand guidelines
• Plan and execute Blink Health’s participation in industry events and conferences, from booth design to promotional materials and logistics
• Manage the development and execution of marketing events, including virtual events, webinars, and in-person engagements
• Optimize marketing processes and operations, including project management, tools, and systems to ensure smooth execution of campaigns
• Support cross-functional teams to execute marketing strategies by providing operational support, ensuring deadlines are met and resources are allocated effectively
• Monitor performance of campaigns and events, providing insights and recommendations for continuous improvement