Demand Generation Marketer

Posted 15 days agoViewed

💎 Seniority level: Manager

📍 Location: United States

🔍 Industry: Fintech

🪄 Skills: Project ManagementData AnalysisSalesforceComplianceLead GenerationDigital Marketing

Bachelor's degree or equivalent and relevant demand generation experience.
Expert knowledge of HubSpot Marketing Hub and current certifications preferred.
Expertise in email marketing, copywriting, workflow automation, and list management.
Strong knowledge of ZoomInfo Marketing OS and best practices.
Ability to set up Salesforce Marketing campaigns and create reports.
Experience in Fintech or Payments marketing is preferred.
Strong leadership, communication, and analytical skills.

Create and execute marketing campaigns, including email marketing, nurture campaigns, and sales sequences.
Establish and manage a calendar of marketing campaigns to generate MQLs and SALs.
Create and distribute newsletters and optimize web conversion points.
Track engagement metrics and develop ABM marketing campaigns.
Manage content creation for various channels and stay updated on industry trends.
Oversee demand generation strategy and manage external resources.

Posted 3 months ago

📍 USA

🧭 Full-Time

💸 135000 - 175000 USD per year

🔍 B2B SaaS

🔧 Requirements

5+ years of demand generation and/or digital marketing experience in a growing B2B SaaS startup.
Extensive experience with email marketing, social advertising, SEM, and paid digital.
Highly analytical, able to draw insights from data and make data-driven decisions.
Proficient in using marketing analytics tools and platforms.
Enthusiastic about experimentation and operating in a lean manner.
Flexible and adaptable to changing priorities.
Passionate about marketing and staying updated with industry trends.
Experience with startups and/or VCs is a plus.

💡 Responsibilities

Develop and implement digital marketing strategies to drive online traffic and generate leads.
Manage and optimize digital advertising campaigns on platforms like Google Ads and LinkedIn.
Oversee the email marketing calendar, from planning to execution and optimization.
Experiment with new channel strategies including webinars, organic social, and sponsorships.
Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI.
Provide insights and recommendations based on data analysis.
Collaborate with cross-functional teams to ensure consistent messaging across all digital channels.
Manage relationships with vendors/agencies and evaluate their performance.

Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Posted 3 months ago