Demand Generation Marketer

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Requirements:

• 5+ years of demand generation and/or digital marketing experience in a growing B2B SaaS startup.
• Extensive experience with email marketing, social advertising, SEM, and paid digital.
• Highly analytical, able to draw insights from data and make data-driven decisions.
• Proficient in using marketing analytics tools and platforms.
• Enthusiastic about experimentation and operating in a lean manner.
• Flexible and adaptable to changing priorities.
• Passionate about marketing and staying updated with industry trends.
• Experience with startups and/or VCs is a plus.

Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic and generate leads.
• Manage and optimize digital advertising campaigns on platforms like Google Ads and LinkedIn.
• Oversee the email marketing calendar, from planning to execution and optimization.
• Experiment with new channel strategies including webinars, organic social, and sponsorships.
• Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI.
• Provide insights and recommendations based on data analysis.
• Collaborate with cross-functional teams to ensure consistent messaging across all digital channels.
• Manage relationships with vendors/agencies and evaluate their performance.