Lifecycle Marketing Lead

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Requirements:

• 6-8 years of direct experience in Lifecycle Marketing including building email and SMS campaigns for a consumer-facing business.
• Hands-on experience with customer.io and SendGrid is highly preferred.
• Proven track record in improving marketing metrics like conversion rates, churn, and customer LTV.
• Experience managing designers and email coders for engaging campaigns.
• Experience working closely with engineering teams for data integration.

Responsibilities:

• Develop and own our Lifecycle Marketing strategy for conversion, retention, and reactivation across email, SMS, and other channels.
• Design and execute email and SMS campaigns end-to-end, including collaborating with engineering on data setup and measuring outcomes.
• Define key Lifecycle metrics and set clear goals that align with business priorities.
• Lead customer segmentation strategy and collaborate with partners across Marketing, Product, Engineering, and more.