Lifecycle Marketing Lead

Posted 2 months agoViewed

💎 Seniority level: Lead, 6-8 years

📍 Location: United States

🔍 Industry: Healthcare / Nutrition

🗣️ Languages: English

⏳ Experience: 6-8 years

🪄 Skills: Data AnalysisA/B testing

6-8 years of direct experience in Lifecycle Marketing including building email and SMS campaigns for a consumer-facing business.
Hands-on experience with customer.io and SendGrid is highly preferred.
Proven track record in improving marketing metrics like conversion rates, churn, and customer LTV.
Experience managing designers and email coders for engaging campaigns.
Experience working closely with engineering teams for data integration.

Develop and own our Lifecycle Marketing strategy for conversion, retention, and reactivation across email, SMS, and other channels.
Design and execute email and SMS campaigns end-to-end, including collaborating with engineering on data setup and measuring outcomes.
Define key Lifecycle metrics and set clear goals that align with business priorities.
Lead customer segmentation strategy and collaborate with partners across Marketing, Product, Engineering, and more.

Posted 26 days ago

📍 United States

🧭 Full-Time

🔍 Marketing

🔧 Requirements

7+ years of Lifecycle Marketing experience, 3+ years of experience in B2B Customer retention required
Expert in end-to-end omni-channel campaign development, execution, and measurement for learnings and impact
Competency in operating and executing within customer communication platforms like Intercom, Pendo, Chameleon
Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
Success in fostering collaboration and creating alignment with cross-functional teams
Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
Strong communication skills and confidence in presenting results to an executive team.

💡 Responsibilities

Own driving customer growth through cross-sell and upsell motions utilizing email and in product messaging
Develop coverage and standardize email and in product touchpoints to develop intent to buy holistically for both marketing and post sales teams to ensure consistency in messaging
Mature the in product messaging strategy in close collaboration with product on how, what, and when promotional messaging should be shown keeping user experience top of mind
Collaborate with marketing operations, product, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
Drive understanding and alignment of Lifecycle Marketing expansion program efforts with internal and external stakeholders through reporting and readouts

Project ManagementData AnalysisCross-functional Team LeadershipCommunication SkillsReporting

Posted 26 days ago