Expansion Lifecycle Marketing Lead

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Requirements:

• 7+ years of Lifecycle Marketing experience, 3+ years of experience in B2B Customer retention required
• Expert in end-to-end omni-channel campaign development, execution, and measurement for learnings and impact
• Competency in operating and executing within customer communication platforms like Intercom, Pendo, Chameleon
• Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
• Success in fostering collaboration and creating alignment with cross-functional teams
• Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
• Strong communication skills and confidence in presenting results to an executive team.

Responsibilities:

• Own driving customer growth through cross-sell and upsell motions utilizing email and in product messaging
• Develop coverage and standardize email and in product touchpoints to develop intent to buy holistically for both marketing and post sales teams to ensure consistency in messaging
• Mature the in product messaging strategy in close collaboration with product on how, what, and when promotional messaging should be shown keeping user experience top of mind
• Collaborate with marketing operations, product, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
• Drive understanding and alignment of Lifecycle Marketing expansion program efforts with internal and external stakeholders through reporting and readouts