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Lead Product Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Lead, 8+ years of experience

📍 Location: North America

🔍 Industry: B2B SaaS

🏢 Company: Apollo.io👥 501-1000💰 $100,000,000 Series D over 1 year agoSoftware Development

⏳ Experience: 8+ years of experience

🪄 Skills: LeadershipProject ManagementBusiness DevelopmentData AnalysisProduct ManagementProject CoordinationCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:
  • 8+ years of experience.
  • 5+ years of experience at a high-growth B2B SaaS company.
  • Industry experience in rev tech is a huge plus.
  • Experience with sales or marketing personas is a plus.
  • Strong product strategy chops - experience leveraging customer insights to make informed recommendations that shape product direction.
  • Ability to deliver actionable data-driven recommendations.
  • Deep customer-centricity - appreciation for customer insights with experience running research efforts and delivering actionable recommendations.
  • Experience running complex integrated GTM motions partnering well across marketing and sales teams.
  • Excellent storytelling, communication, and presentation skills.
  • Strong cross-functional collaboration - great at working across many teams.
  • Bias toward action. Strong ability to get things done and move things forward.
Responsibilities:
  • Shape Apollo’s product strategy as we expand our offering to new personas.
  • Conduct competitive benchmarking and industry analysis.
  • Gather customer insights, partnering closely with research.
  • Build out Apollo’s core personas.
  • Work hand in hand with product to shape and build out the roadmap.
  • Test new early offerings with beta customers.
  • Launch product and run GTM campaigns.
  • Enable Sales and GTM teams.
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