- Own strategy and daily execution for paid acquisition across Meta, TikTok and Google.
- Manage paid media budgets and take responsibility for CAC and payback targets.
- Build and scale web-to-web and web-to-app funnels, including paywall and checkout testing.
- Run structured conversion-rate optimization on landing pages, paywalls, pricing and onboarding.
- Own trial-to-paid conversion alongside product and growth.
- Build measurement from attribution through incrementality testing.
- Work with designers, editors and creators to maintain a flow of new ad concepts.
- Set a creative testing cadence, quickly stopping losing ads and scaling winners.
- Use ImagineArt and AI tools to shorten the time from idea to live ad.
- Report on spend, CAC, payback, LTV and contribution margin, forecast budget outcomes, and decide where to allocate spend.